Shopping Bags: A Great Way to Brand Initially, I had planned to use brown, kraft paper bags as part of my packaging. However, I came across a sale on clear plastic shopping bags and my original plan went out the window. Not only was the price better, but the clear bags would actually help to serve as extra marketing being that shoppers would be able to see inside the bag. Also,...
DIY Product Wraps After researching branding options, I decided that product wraps would work best for my sunglass cases. However, having custom printed wraps can be quite expensive so, I decided to make my own. The only thing I had custom printed were my labels. Here’s my process. What you’ll need: - Custom printed labels - Graphics Program - Cardstock - Printer - Paper cutter, paper scorer & scissors ...
In the last post, I transformed some blue metal trays into white metal trays. In this post, I’m going to transform these same trays into display stands using twist ties, wire baskets and easels. Here’s how: What you’ll need: * Trays * Measuring Tape * Chalk * Painter’s Tape * Drill & Drill Bits * Wire Baskets * Twist ties * Level (optional) * Easels First, I figured out the...
After contemplating the look of my booth design, I decided on having two rows of risers and a four standing display shelves. I want to display my cases inside of trays instead of directly on the risers. Fortunately, I had purchased a few metal trays (on clearance, woohoo!) from a big box store and a few plastic paper sorters from my local $1.00 store. Although, the trays are the perfect size...
